According to Haier, investment in the project began in 2020, and the plant was launched in February 2021. Currently, the main product is split systems and some integrated solutions with less than 6 hp. The production capacity of the plant today is 200,000 units per year.
As a geographically important hub between Europe and Africa, Egypt is an attractive market. In addition, Egyptian consumers tend to pay more attention to technical characteristics than the price of air conditioners. Haier can meet such market needs with its high-performance solutions that use the company's unique technologies.
Egypt is one of the most attractive markets. JARN estimates that the market size is 600,000 units.
Haier has the opportunity to increase production in Egypt, focusing on the markets of North and East Africa, as well as European markets in the future.